Why buy gold on Dhanteras, is gold really forever?

The festival of Dhanteras is considered very auspicious for shopping. Dhanvantari Dev is also worshiped on this day, that is why this Dhanteras is also known as Dhantrayodashi. There is great importance in buying gold on this day.

Buying gold on the day of Dhanteras brings blessings of Goddess Lakshmi, the goddess of wealth, and brings happiness and prosperity to the family.

In the year 2024, the festival of Dhanteras will be celebrated on Thursday, 29 October 2024. The festival of Dhanteras will be celebrated on Trayodashi date of Krishna Paksha of Kartik month.

On the day of Dhanteras, people buy gold and silver and invest in gold. Gold is considered a symbol of good luck. Buying gold coins on this day is also auspicious.

Lord Dhanvantari had appeared with the nectar pot in his hand during the churning of the ocean. Lord Dhanvantari is said to be the brother of Goddess Lakshmi. He is more fond of yellow colored metal. That is why gold is bought on this day.