Even gold worth ₹ 1.58 lakh could not stop customers’ enthusiasm on Akshaya Tritiya, tradition overshadowed inflation

Akshaya Tritiya Gold Silver Sale 2026: This time on Akshaya Tritiya, a unique confluence of faith and economy is being seen. Despite gold and silver prices reaching record levels, there is tremendous excitement in the market and a business of around Rs 20,000 crore has been estimated across the country. This is a big jump compared to last year and clearly indicates that despite inflation, people’s faith in this tradition remains intact.

this year gold price While the price has reached around Rs 1.58 lakh per 10 grams, silver has reached the level of Rs 2.55 lakh per kg. This increase compared to last year is surprising, but despite this the demand in the market has not weakened. The only difference is that now customers are investing thoughtfully rather than openly like before.

Effect of tradition, investment confidence remains intact

Praveen Khandelwal, MP from Chandni Chowk and National General Secretary of CAT, says that Akshaya Tritiya is still considered one of the most auspicious occasions to buy gold. People believe that investments made on this day never diminish and bring prosperity. However, rising prices have definitely changed the way of shopping.

Jewelers changed strategy, emphasis on light jewelery

CAT National President B. According to C. Bhartia, jewelers are now focusing more on light and everyday jewelery keeping in mind the preferences of the customers. Along with this, silver and diamond products are also being promoted. To attract customers, offers like discount in making charges and small gold coins are also being given.

Price increased, but quantity declined clearly

Data shared by Pankaj Arora shows that the value of total trade may be increasing, but actual consumption has decreased. Gold business of Rs 16,000 crore means sale of about 10 tonnes of gold, which when distributed among lakhs of jewelers across the country, translates into very small quantity per jeweller. Similarly Rs 4,000 crore Silver Despite the business of Rs. 1,000, the average sales per jeweler remain limited. It is clear from this that customers are avoiding big purchases and giving priority to small and safe investments.

Increasing demand for digital gold and new investment options

In the changing times, people are no longer limited to just traditional purchases. The trend towards options like digital gold, sovereign gold bonds and ETFs is also increasing rapidly. These options provide security as well as liquidity and convenience, due to which the new generation is liking them more.

Strictness on hallmarking, customers advised to be cautious

Trader organizations have appealed to jewelers to strictly follow hallmarking rules. Besides, customers have also been advised to check the correctness and authenticity at the time of purchase, so that their investment remains safe.

New balance of tradition and wisdom

Third day of Akshaya 2026 is showing that faith still strengthens the market, but at the same time the thinking of customers has also changed. People are now giving importance to emotions as well as economic wisdom and this change has emerged as the biggest story of the market this time.