CAIT: The festival of Karva Chauth was celebrated with enthusiasm and joy across the country. On this occasion, there was tremendous excitement in the markets. Clothes, jewellery, make-up, puja material and gift items were purchased extensively. Gold and silver jewelery was also sold well. According to an estimate by the Confederation of All India Traders (CAIT), business worth more than Rs 22 thousand crore has been done on the occasion of Karva Chauth. This is about 30 percent more than last year. CAT estimates that there will be a business of Rs 4.25 lakh crore in the country during the festive season till Diwali.
People are busy preparing for Diwali, shopping is going on extensively
Diwali is in a few days. People are busy preparing for it. Different types of decoration items are available in the markets. People are buying a lot of these to decorate their homes. There is more demand for indigenous goods in the markets. Made in India products are very dominant in all the markets. At some places women are getting mehendi applied and at other places they are buying bangles. New varieties of clothes, shoes and home decoration items are available in the market. There are many unique items for children also. This is the reason why people are preparing for Diwali with great pomp this time.
Men are creating a new tradition and wishing for the long life of their wives.
Married women keep the fast of Karva Chauth for the long life of their husbands. This time, the special thing about the Karva Chauth fast was that a large number of men also kept the fast for the long life and health of their wives. This tradition is no longer limited to only women, but men also took part in understanding the importance of this festival. Especially among the young generation, more enthusiasm was seen regarding this fast. The youth have left even the elders behind in this matter.
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